...About The Accidental Library Marketer
I can’t thank you enough for The Accidental Library Marketer! More than anything, your book has helped me realize where my approach has been right on target; it’s also helped me identify where I can refocus, return, and reinvigorate my marketing efforts. Thanks again for The Accidental Library Marketer! I have already shared the book with others and will continue to sing its praises!
Full Length Reviews
There are many marketing books available, but this book stands out … Dempsey has an informal writing style that incorporates humor and candor, which makes this book an easy read.
As a professional librarian with public relations experience, I found the book enlightening and informative. For someone with limited experience … in library marketing, the book is sure to become a well-thumbed reference guide.
Reviewed in Public Services Quarterly, v. 5, #4, Oct. 2009. pp. 274-277, Order the full review.
If you are one of those people who were thrown into having to market your library and had to ‘learn on the go,’ Kathy’s book is going to be invaluable for you. It is the quintessential ‘Marketing 101 for Librarians’.
18 October 09
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The book is oriented mostly toward public and academic libraries, but there are a few mentions of school and—amazingly—special libraries. … But all of her book is useful for every kind of librarian. Read this and put it into action.
Pre-Publication Quotes
During our Shanachie travels around the world, we met so many passionate librarians and had so many interesting discussions on the future of libraries. Few people, however, were so overwhelmingly convinced of the essence of the library in society as Kathy Dempsey. Her clear insights and her great knowledge about marketing, combined with this positive attitude, used to be a reason for me to call her in times of doubt, dark skys, and sleepless nights. Now I have this book that I treasure, and it already makes a huge difference on my phone bill. Thank you, Kathy, for sharing this with us and for providing these valuable tools to make a better library in the future.
The book is oriented mostly toward public and academic libraries, but there are a few mentions of school and—amazingly—special libraries. … But all of her book is useful for every kind of librarian. Read this and put it into action.
If you follow [Dempsey’s] tips, you will graduate from accidental marketer to professional and proactive marketer. Dempsey’s book puts you on the fast track and helps you avoid the pitfalls that ensnare marketing amateurs. … [T]hroughout the book she illustrates the many ways that marketing can demonstrate the financial and social worth of the institution. … In fact, her snappy comebacks about why we still need libraries alone are well worth the price of the book.