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  • The Accidental Library Marketer
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Back
  • Home
  • Library Marketing Resources
    • Resources
    • The Cycle of True Marketing
  • The Accidental Library Marketer
    • About the Book
    • Press Release
    • Table of Contents
    • Introduction
    • Foreword
    • Order the Book
    • List of Links, Chapter by Chapter
    • What Others Are Saying
    • Contact the Author
  • Kathy Dempsey
    • About Kathy Dempsey
    • KD’s CV
    • Selected Talks and Training Sessions
    • Contact or Link to Me
    • Articles & Mentions About Me
    • Business History
    • LAE’s Services
  • Home
  • The Accidental Library Marketer
  • List of Links, Chapter by Chapter

List of Links, Chapter by Chapter

This is a list of all URLs mentioned in the printed book. They’re live here so you can reach them more easily without having to key in each one. Click away!

Introduction

  • The ‘M’ Word – Marketing Libraries – www.themwordblog.blogspot.com

Chapter 1: How and Why People Have Become Accidental Marketers

  • The Hollywood Librarian – www.hollywoodlibrarian.com
  • MLS: Marketing Library Services newsletter – www.infotoday.com/mls
  • You don’t look like a librarian! – www.librarian-image.net

Chapter 2: Starting with the Basics of Communication

  • Library Terms That Users Understand – www.jkup.net/terms.html
  • The AIM Acronym Dictionary – www.aim.com/acronyms.adp

Chapter 3: Assessing Your Current Situation

  • Library Terms That Users Understand – www.jkup.net/terms.html
  • Google Alerts – www.google.com/alerts
  • Yahoo! Alerts – alerts.yahoo.com
  • SurveyMonkey.com – www.surveymonkey.com

Chapter 4: Using Demographic, Geographic, and Census Data

  • U.S. Census Bureau – www.census.gov
  • Library Buildings in a Changing Environment – http://www.geolib.org/pdf/lbce.pdf
  • Why Public Libraries Close – www.webjunction.org/facilities/articles/content/11041525

Chapter 5: What Marketing Experts Think Is Most Important

  • Glossary of Marketing Definitions – archive.ifla.org/VII/s34/pubs/glossary.htm
  • Seth Godin – www.SethGodin.com
  • Perceptions of Libraries and Information Resources – www.oclc.org/reports/2005perceptions.htm
  • ALA – Serving Non-English Speakers in U.S. Public Libraries – www.ala.org/nonenglishspeakers
  • Primary Research Group: Libraries / Information Science – www.primaryresearch.com/publications-Libraries–Information-Science.html
  • Primary Research Group – www.PrimaryResearch.com
  • What Executives Think About Information Management – www.outsellinc.com/store/products/752
  • Academic Libraries: 2006 / First Look – nces.ed.gov/pubs2008/2008337.pdf
  • Public Libraries & the Internet: Findings – www.ii.fsu.edu/plinternet_findings.cfm
  • ALA – Public Library Funding & Technology Access Study – www.ala.org/plinternetfunding
  • The ALA Store – www.alastore.ala.org
  • American Library Association – www.ala.org
  • Latinos & Public Library Perceptions – www.webjunction.org/latino-perceptions/resources/overview

Chapter 6: Getting Administrators, Managers, and Staff to Buy In

  • Internet searches: Librarians do it Better – www.iol.co.za/index.php?from=rss_Computers&set_id=1&click_id=115&art_id=qw1148332504403B243
  • ILA: Library Advocacy – www.ila.org/advocacy/advocacy.htm
  • ILA: Library Advocacy: INFLUENCING DECISION MAKERS – www.ila.org/pdf/advocacy.pdf

Chapter 7: Making Evidence-Based Decisions with Administrators

  • Inside SLA: Special Libraries Association – www.sla.org/content/SLA/index.cfm
  • Library change as a branding opportunity: Connect, reflect, research, discover – www.ala.org/ala/mgrps/divs/acrl/publications/crlnews/2007/dec/brandingopp.cfm

Chapter 8: Don’t Shy Away From Statistics

  • Quotable Facts About America’s Libraries (English and Spanish versions) – www.ala.org/ala/aboutala/offices/ola/quotablefacts/quotablefacts.cfm
  • Libraries Return on Investment (ROI) – www.youtube.com/watch?v=TgqoM5ZNu3Q
  • The Value of Libraries: Justifying Corporate Information Centers In The Year of Accountability – www.outsellinc.com/store/products/76
  • Value of Public Library Services Tool – www.masslib.net/value-new/calculator.html
  • ILA: Economic Benefits of Libraries – www.ila.org/advocacy/impact.htm
  • Taxpayer Return on Investment in Florida Public Libraries: Summary Report – www.ila.org/advocacy/pdf/Florida.pdf
  • Taxpayer Return on Investment in Pennsylvania Public Libraries – www.ila.org/advocacy/pdf/UNC_Pennsylvania.pdf
  • Value For Money: Southwestern Ohio’s Return from Investment in Public Libraries – www.ila.org/advocacy/pdf/Ohio.pdf
  • University investment in the library: What’s the return? – www.ila.org/advocacy/pdf/University_investment.pdf
  • Worth Their Weight: An Assessment of the Evolving Field of Library Valuation – www.ila.org/advocacy/pdf/WorthTheirWeight.pdf

Chapter 9: Understanding the Cycle of True Marketing

  • No URLs listed.

Chapter 10: Writing Your Formal Plans

  • ALA Mailing List Service: PR Talk – lists.ala.org/sympa/info/prtalk
  • ALA Mailing List Service: ACRL Campaign for Libraries – lists.ala.org/sympa/info/academicpr
  • Marketing: A Challenge for Corporate Librarians By Roslyn Donald – www.insitepro.com/donald3.htm

Chapter 11: Basic Rules for Producing Good Promotional Materials

  • Adobe – www.adobe.com
  • Microsoft – www.microsoft.com
  • Corel – www.corel.com
  • Serif – www.serif.com
  • Quark – www.quark.com
  • Adobe PageMaker – www.adobe.com/products/pagemaker
  • About.com: What is Desktop Publishing Software? – desktoppub.about.com/od/software/f/software_list.htm

Chapter 12: Getting the Message Out

  • Williamsburg Regional Library: Feed Me a Story – www.wrl.org/feedmeastory
  • MLS: Having a Book Sale for a Heck-of-a-Good Cause – www.infotoday.com/mls/nov05/gruber.shtml
  • The Mobile Marketing Handbook – books.infotoday.com/books/MobileMarketingHandbook.shtml
  • The Communications Handbook for Libraries – www.ala.org/ala/aboutala/offices/ola/mediaspecific/mediaspecific.cfm
  • Media Map: Charting a Media Relations Strategy – www.arl.org/sparc/bm~doc/MediaMap.pdf

Chapter 13: Using Your Website for Public Relations and Outreach

  • Computers in Libraries – www.infotoday.com/cilmag
  • Find broken links on web sites – http://home.snafu.de/tilman/xenulink.html
  • Evaluating Web Sites for Accessibility: Overview – www.w3.org/WAI/eval/Overview.html
  • Browsershots – http://browsershots.org
  • Google Webmaster Tools – www.google.com/webmasters
  • Bing Webmaster Center – http://webmaster.live.com
  • Site Explorer – https://siteexplorer.search.yahoo.com
  • Libdex – www.libdex.com
  • Libraries411.com: Find Libraries Near You – www.libraries411.com
  • Public Libraries in the United States – www.publiclibraries.com
  • Libweb: Library Servers via WWW – http://lists.webjunction.org/libweb
  • Providing Uncopyable Experiences – www.walkingpaper.org
  • Librarian in Black – http://librarianinblack.typepad.com
  • BlogsbyCity.com – www.blogsbycity.com
  • Google – www.google.com
  • MLS: How to Drive Traffic to Your Website – http://infotoday.com/mls/nov08/Schmidt_Houghton-Jan.shtml
  • useit.com: Jakob Nielsen’s Website – www.useit.com.
  • SEM Basics: A Guide for Webmasters and Search Engine Marketers – http://searchenginewatch.com/webmasters
  • Eyetracking Research – www.useit.com/eyetracking
  • Search Engine Users – www.pewinternet.org/Reports/2005/Search-Engine-Users.aspx
  • How Little Do Users Read? – www.useit.com/alertbox/percent-text-read.html
  • Not quite the average: An empirical study of Web use – http://portal.acm.org/citation.cfm?doid=1326561.1326566

Chapter 14: Finally, the Fun Stuff

  • MLS: Throwing a Party to Meet All of Our Patrons’ Needs – http://infotoday.com/mls/jul02/lavoie.htm
  • Tech-savvy Teens Teach Computer Skills at Library – http://seattletimes.nwsource.com/html/snohomishcountynews/2004065990_techteens12n.html
  • MLS: Using a Character for Library Publicity – www.infotoday.com/mls/jan00/howto.htm
  • Brarydog – www.brarydog.net
  • Mid-Hudson Library System: Building Your Base – http://www.midhudson.org/byb
  • Mid-Hudson Library System – http://www.midhudson.org
  • Fredricksen Library Bookcart Drill Team Videos – http://videos.pennlive.com/2008/08/fredricksen_library_bookcart_d.html
  • The Fredricksen Library Book Cart Drill Team – http://www.pennlive.com/patriotnews/stories/index.ssf?/base/news/1217717703316170.xml&coll=1
  • WLA 1st Annual Book Cart Drill Team Competition – www.youtube.com/watch?v=c3OOf2XpRmI
  • Grease is the Word – DPPL, 4th of July Parade 2008 – www.youtube.com/watch?v=_4P5nMNaiRA
  • The New Library Fad: Borrow a Person – http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article3790377.ece
  • The Living Library Sold Out In Santa Monica – http://living-library.org/flying-start-in-santa-monica-los-angeles..html
  • Living Library at Bainbridge Island Public Library – http://living-library.org/bainbridge-island-library-seattle-washington-usa.html
  • Living Library – http://living-library.org renamed:
  • Human Library – http://human-library.org/
  • San Francisco Public Library Offers Six Library Card Designs – www.sfpl.org/news/newcards.htm
  • San Francisco Public Library: Get A Library Card – www.sfpl.org/services/librarycard.htm
  • Adopters Fund Rare Book Restoration – www.dailyprincetonian.com/2008/03/31/20625
  • Using Trading Cards as Promotional Tool – http://cebuzz.wordpress.com/2008/03/17/using-trading-cards-as-promotional-tool
  • Wake the Library 5K and 1 Mile Fun Run – http://blog.zsr.wfu.edu/gazette/2008/10/13/wake-the-library-5k-and-1-mile-fun-run
  • WTL 5K and Fun Run 2008 – www.flickr.com/photos/zsrlibrary/sets/72157607936263426/detail
  • Library Mini Golf – www.libraryminigolf.org
  • George Eberhart – www.britannica.com/blogs/author/geberhart
  • MLS: Off the Soapbox and into the Derby Car: Librarians Go Racing – www.infotoday.com/mls/sep05/KirkDennis.shtml
  • MLS: A Virtual Open House – www.infotoday.com/mls/dec00/bumgarner.htm
  • Love Libraries – www.lovelibraries.co.uk
  • Library and Information Service – www.lancashire.gov.uk/libraries
  • The Graphic Arts Loan Collection (GALC) – http://galc.lib.berkeley.edu
  • A Honking Good Time / Kids explore all kinds of vehicles at library’s Touch-a-Truck – www.times-gazette.com/news/article/4223041
  • DOK: Library Concept Center – www.dok.info
  • MLS: Discover Innovations at DOK, Holland’s ‘Library Concept Center’ – www.infotoday.com/mls/mar08/Boekesteijn.shtml
  • MLS: Market Segmentation Is Evident in 2007 IFLA Marketing Awards – www.infotoday.com/mls/sep07/Koontz.shtml
  • Camels help provide Library Services – http://archive.ifla.org/V/press/pr0228-02.htm
  • Camel Book Drive – http://camelbookdrive.wordpress.com
  • Second Library Wrestling Bout Planned – www.thisisbath.co.uk/news/Second-library-wrestling-bout-planned/article-444693-detail/article.html
  • John Stanley Associates – www.johnstanley.cc
  • MLS: Marketing Library Services – www.infotoday.com/mls/mar05/index.shtml
  • American Library Association: LEGISLATIVE ACTION CENTER – http://capwiz.com/ala/home
  • Electronic Journal of Academic and Special Librarianship – http://southernlibrarianship.icaap.org/content/v09n01/seale_m01.html
  • Librarian Image – www.librarian-image.net
  • Pop Goes the Library – www.popgoesthelibrary.com
  • The public library’s core service – the loan of books – under pressure – but still in demand – www.bs.dk/publikationer/english/nnpl/html/chapter03.htm
  • American Libraries Direct – http://link.ixs1.net/s/ve?eli=l223607&si=y164207364&cfc=3html

Last Updated: 06 June 2009

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