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  • Home
  • Library Marketing Resources
    • Resources
    • The Cycle of True Marketing
  • The Accidental Library Marketer
    • About the Book
    • Press Release
    • Table of Contents
    • Introduction
    • Foreword
    • Order the Book
    • List of Links, Chapter by Chapter
    • What Others Are Saying
    • Contact the Author
  • Kathy Dempsey
    • About Kathy Dempsey
    • KD’s CV
    • Selected Talks and Training Sessions
    • Contact or Link to Me
    • Articles & Mentions About Me
    • Business History
    • LAE’s Services
  • Home
  • The Accidental Library Marketer
  • About the Book

About the Book

 

The Accidental Library Marketer

The Accidental Library Marketer
By Kathy Dempsey

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” that’s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

Now in its second printing

Available in all these electronic formats!

  • Amazon Kindle
  • B&N Nook
  • Sony Reader
  • Kobo
  • Apple iBooks
  • OverDrive
  • My iLibrary
  • ebrary
  • EBSCO
  • Blio
  • Chegg
  • eBook
  • PDF

July 2009/280 pp/softbound
ISBN 978-1-57387-368-0
Regular Price: $29.5
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Order the book, in any format, here.

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