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  • Home
  • Library Marketing Resources
    • Resources
    • The Cycle of True Marketing
  • The Accidental Library Marketer
    • About the Book
    • Press Release
    • Table of Contents
    • Introduction
    • Foreword
    • Order the Book
    • List of Links, Chapter by Chapter
    • What Others Are Saying
    • Contact the Author
  • Kathy Dempsey
    • About Kathy Dempsey
    • KD’s CV
    • Selected Talks and Training Sessions
    • Contact or Link to Me
    • Articles & Mentions About Me
    • Business History
    • LAE’s Services
  • Home
  • Library Marketing Resources
  • The Cycle of True Marketing

The Cycle of True Marketing

This is the Cycle of True Marketing, which I discuss at length in my book, The Accidental Library Marketer. Many people who have not studied marketing make the mistake of doing just a few of these steps, usually from the middle of this figure. But True Marketing, which is much more effective than bits of hit-or-miss work, is a process that starts with market research and continues in a never-ending cycle. Following this process in full will make your efforts much, much more effective.

A circular chart, showing each step in the Cycle of True Marketing

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